The ideas proposed by Firefox’s in-house team and by Hicks Design have now been merged into the first proposed design, incorporating influences from the existing Firefox logo and also fire imagery, says Murray.Ĭoncept by Firefox in-house design team and Hicks Design Concept by Ramotion This includes Firefox’s in-house user experience (UX) design team, London-based branding studio Hicks Design and San Francisco-based digital studio Ramotion.

Ramotion’s concept is the second proposed design, which uses a fire icon as inspiration and started with a “completely blank slate”, Murray adds. The result is two design systems, incorporating a similar graphic style and colour palette, but with different icons and symbols. They both use a bright colour palette of orange, red, blue, green, purple and pink, which is part of the Photon Design System – Firefox’s graphic and UX design guidelines.Įach system is centred around a main brand icon, which would be used across most marketing such as on app stores. This is an abstract diamond icon in one, and a fire icon in the other. The design systems also include general purpose browser icons set in various colours, which would be used across desktops special browser icons, to represent Firefox’s new browsers currently in development, including its virtual reality browser Firefox Reality and privacy-focused mobile browser Firefox Focus and icons for new apps and services that Firefox is exploring. These are “metaphorical” and include rockets, foxes, keylocks, and mail symbols, alongside more abstract ones. Murray says that both design systems aim to symbolise how Firefox is “fast, private and on your side”, as well as how it “puts people first” and is “socially responsible”.

The public are not able to vote but they can leave feedback in the comments section on the Mozilla blogpost detailing the two proposed brands, which will be used to inform further decisions, says Firefox.

Mozilla firefox logo 2020