And ad-supported revenue accounted for a record 15% of total revenues in Q4, with a double-digit increase in monthly active users engaging in podcasts compared to Q3.Įarlier this month, Spotify’s stock plummeted to a 21-month low after its Q4 earnings following pushback over Rogan’s unsubstantiated comments about the pandemic and COVID vaccines. The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. and 92 other markets, creating more growth opportunities for Spotify’s advertising business. “The Joe Rogan Experience” is Spotify’s biggest podcast in the U.S. And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. Spotify bought podcasting company Gimlet Media and The Ringer, a podcast founded by ESPN alum Bill Simmons, for nearly $200 million. In recent years, Spotify has made a bigger play for podcasting content as it aims to grow beyond offering music to its subscribers.

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